Unity

Overview

Interactive End Cards (IECs) are mobile ads that create a lasting impression with consumers via a custom interactive experience. IECs offer consumers a reward — often in-app currency — in exchange for opting in to play a mini-game. These are some of the IECs I’ve designed in Figma and programmed in Javascript. Every IEC seen here has went live to hundreds of thousands of users.

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Outcome

The advertiser boosts their click-through rate (CTR) and reaches new consumers. The app generates revenue through ad monetization. Most importantly, the consumer can enjoy a game to pay for their app.

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