Zynga

Role

Product Design

Tools

Figma, Adobe CC

Year

2019

Overview

I spent the summer of 2019 at Zynga as a UX design intern on Words with Friends 2 (WWF2), where I set brand guidelines, designed new graphics, and led an internal Hackathon design team. I also re-worked a complex flow to make starting new games more intuitive.

For our hackathon, we created a new game mode called Word Crush. We got our inspiration from Candy Crush, where users level up by reaching increasingly difficult target scores. Word Crush is for users who want to challenge themselves to play high-scoring words during the later levels. I created the background art, some level platforms, and mini-boss designs.

Level art

Gameplay

Basic concepts:

  • Increasingly difficult bots challenge the user by requiring them to spell out a word that scores higher than a required amount of points in a limited number of plays.
  • The space theme makes the user feel like they are exploring uncharted territory, marking planets/levels along the way.
  • User earns in-game rewards with every level passed.

Word Crush user flow

Let's Work Together

Feel free to contact me!